Moisturizing products actually try to improve the hair by decreasing water loss. However, dehydrated hair lacks water and needs to be hydrated with hydrating products daily. Dry hair essentially lacks oil and needs to be moisturized with moisturizing products.

Hydrate

The process when using humectants, proteins, amino acids and critical vitamins that penetrate the hair fiber. Infusing and improving the absorption of water and nutrients so that the hair holds and retains moisture

Hydrating formulations typically designed to increase the moisture content in hair strands. When you use humectants, the ingredients that withdraw moisture from the air, are retained for your hair. You will know them by their most common presentations: Oil and Grease. Among the more well-known humectants in the product ingredients listings is glycerin. A powerful hydrator that pulls water into the deepest layers of hair and skin.

Moisturizing the Hair

When using the process of using butters and oils to coat the OUTER surface of the hair fiber. Which seals and locks down the hair shaft, so moisture can not get in or out of the fiber.

Formulated moisturizers used to smooth your hair cuticle to achieve a softer texture. Moisturizers achieve this by forming a barrier on the hair fiber when applied.

This barrier is made up of emollients, or hydrophobic oils that act as anti-humectants or sealers.

The beauty of moisturizers are that they work overtime to attract water to your hair.

HYDRATE FIRST

Butters/Oils – used to coat the OUTER surface of the hair fiber. Sealing and locking down the hair shaft so moisture is trapped and can’t get in or out of the fiber.

When moisturizing, HYDRATE the hair FIRST to penetrate, absorb & nourish the follicles from within. Then apply the moisturizer, to deeply nourish the exterior. This is where you achieve the strength, shine & optimal hair health. 

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